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The film and television industry enters the winter, group performances change to live broadcasting, the operating rate of Zhejiang Hengdian declines

来源: 央视财经 2019-12-09 15: 29: 29Source: CCTV Finance

Recently, the voice of the film and television industry in winter has been endless, and data show that since 2019, 1884 film and television companies across the country have shut down.

A few days ago, a CCTV financial reporter went to Hengdian, China's largest film and television shooting base. What's going on there?

Group performance change to live broadcast

Zhejiang Hengdian startup rate drops

The live broadcaster is named Yi Can. In 2017, he came to Hengdian from his hometown in Hunan to start working as a mass actor. The crew has always been the biggest selling point of his live broadcast.

Yi Can broadcasts live broadcasts four times a week and updates the video twice a day. On the short video platform, he has accumulated more than 900,000 fans and is famous in the Hengdian group performance.

Not long ago he moved out of Hengpiao Village, no longer taking part in the show, and concentrated on making videos.

Transcend actor Yi Can: This area is where we usually shoot crowd actors. Many crowd actors transform and shoot videos in this environment.

Yi Can told reporters that a large part of the group show in Hengdian has now transformed into a short video. This year's drama is not easy to pick up, group performances have formed temporary teams to warm up.

CCTV Financial Reporter: Are you filming? Are you filming?

Reporter: Do you shoot a lot now? Or do you shoot a lot?

Horizontal drift actor: There are many paragraphs.

Horizontal drift actor: I used to film, now I don't film anymore.

Group performances are not filming, and they are shooting together. This is one of the most significant changes in Hengpiao Village this year. They said that if they wait for the show, they may not be able to wait for a few days, making it difficult to make money to cover the rent. And if you can shoot ten to twenty a day, you can earn more than 10,000 a month.

The reporter learned that at the Hengdian film and television base, there are currently 30 crews starting up here, which is half less than at most.

Zhao Yongqing, Zhejiang Hengdian Film & Television City Film & Television Management Service Co., Ltd .: When we are the hottest, when you shoot at night, you may hit the lights with your back to back, because you only need to shoot in the same direction, you can wear it, especially in a house that shoots like this For a kind of government, maybe two crews in one government are shooting with their backs.

Hengdian is just a microcosm of the domestic film and television industry. In the first three quarters of 2019, a total of 646 TV series were filmed and produced nationwide, a 27% decrease from the 886 recorded in the same period last year, and the number of episodes decreased by 30%. Among them, the period drama of costumes dropped obviously year-on-year, accounting for only about 10%.

In the past, Hengdian Film and Television City, which focuses on real costumes, has also begun to transform. In the future, it will plan to set up 200 high-tech studios to adapt to the shooting of more subjects and scenes.

Xu Tianfu, Chairman of Hengdian Film and Television Co., Ltd .: In the past few years, we should say that we have to win in terms of quantity, so the next step is the development of the entire industry chain, from the creative base to the high-tech studio to the film and television production , To film and television distribution, to the development of derivative product theme parks, the entire closed loop.

Catering industry deserted props pile up

Television industry capital ebb

The hot money that has poured into the film and television industry in recent years has left the scene since last year, which undoubtedly poured a basin of cold water on the once-hot film and television industry and affected the surrounding supporting industries.

This photo wall records a period of time that the owner of Hengdian Restaurant, Luo Huadong, missed. He has been in Hengdian for ten years. This is the second shop he opened, but this year's deserted, it was the first time he encountered it.

Restaurant owner Luo Huadong: Our main guests are all crew members. I feel that at least two thirds of them are missing now.

The restaurant was deserted, but the storeroom was full. At several local large equipment rental companies, staff told reporters that not only are the number of crew members small, but the scale is not as good as before.

Chen Yifeng, an employee of Zhejiang Hengdian Appliance Rental and Production Co., Ltd .: When there are most crews, there is basically nothing, anyway, in the warehouse, we all have to borrow the crews, and then we adjust them ourselves, lend things out of the crews, and lend to others group.

Li Huixian, warehouse manager of a equipment rental company in Hengdian: This is where we go out of the warehouse, and now there are basically no people. The number of open books is small, and the number of each is very small, basically only a few pages.

Data show that in the first three quarters of this year, the net profit attributable to shareholders of the parent company's A-share media segment was 34.4 billion yuan, a year-on-year decrease of 21%. At the same time, the company's high accounts receivable and the large amount of stocks waiting for broadcast also hindered fund turnover. The decline in profitability has brought ebb capital.

As of October, there were only 16 financing cases in the domestic film and television industry this year, a sharp decline from the same period last year.

The film and television industry is no longer a citron of capital. However, not everyone missed the era when the capital ran wild.

Zhu Zhenhua, Chairman of Beijing Xiaotangren Culture Media Co., Ltd .: I don't particularly miss it. The IP adaptation right of some heads will rise from two or three million to 80 million or 100 million. This turnover is an astronomical figure generated in the past few years. At that time, the small film and television company felt that the copyright could not be afforded.

Not only copyright, but in the past few years, under the shackles of capital, the actor's pay has skyrocketed, the price of each link has been exorbitantly high, and the industry has bubbled up.

Liu Tianchi, a teacher of the Department of Performing Arts of the Central Academy of Drama: Although everyone knows that this is against the creative rules, the money has arrived, and the project is about to start soon. The first two episodes of the script appeared in the first two years. In fact, it is these platforms that ultimately pay the bill, and it is the audience who must be damaged at the same time.

Markets crave quality content

Squeeze out the industry bubble

After the capital leaves the market and the bubble disperses, how will the film and television industry achieve standardized and healthy development after this round of survival of the fittest?

Liu Tianchi, teacher of the Department of Performing Arts, Central Academy of Drama: This cooling-off period is particularly needed, because some inexplicable phenomena have appeared in the previous two years, including the high pay of our side, including the rush production state where our time has been compressed very short Now that it has entered a cooling period, everyone is starting to tell stories, content and works again.

People in the industry believe that the retirement of capital does not represent a decline in the industry. Nowadays, with the change of platform purchasing rules and broadcast methods, the marketization of film and television dramas has become more and more high. People's willingness to pay for high-quality content has increased. Unchanged.

Liu Tianchi, a teacher of the Department of Performing Arts of the Central Academy of Drama: It must be upward, and it can be felt from the box office of the movie. After the industry standard is getting higher and higher, they are also used to spending, and our movie screens will become more and more. More art works have gained their own value through a form of film.

In recent years, policies to promote the prosperity of film and television have also been frequently introduced. The proportion of domestic box office films has been increasing year by year, and the number of explosions has been frequent. This year's 5.05 billion National Day box office has created a record high.

With the end of the ticket age, content will become a decisive factor for viewers to choose a film. Experts believe that after the bubble disappears, the concentration and professionalism of the film and television industry will further increase.

Yin Hong, a professor at the School of Journalism and Communication, Tsinghua University: For example, Chinese films produced more than 1,000 films and 900 feature films last year. In fact, more than half of these films could not enter the cinema. Therefore, if such a part of the film is squeezed out when the bubble is squeezed out, in fact, it will improve the efficiency of the use of resources for the Chinese film industry, make our blockbuster movies better, and make better movies better. It may have some benefits.

Insiders said that as the film and television industry enters a period of in-depth adjustment, the establishment of a new evaluation system will take time, and the industry needs to achieve standardized and orderly development, which also puts forward higher requirements for supervision.

Yin Hong, a professor at the School of Journalism and Communication, Tsinghua University: Our industry may not really be short of money. In fact, it is because of lack of confidence in money (capital), or because of the standardization of our overall industry, including its directionality, including its future Expectability, there are still some ambiguities. To make the industry feel rule-based, the future direction is clear, and the boundaries are clear. After the industry regains social trust, it may have more professionalism. Money to do more professional things.

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